TROJAN PRESS HAS BEEN PROVIDING PRINT SERVICES FOR OVER HALF A CENTURY, AND THROUGH OUR GROWTH, HAVE EVOLVED INTO A FULLY INTEGRATED MARKETING SERVICE PROVIDER.
We began like most businesses- in a basement with a single owner/operator. Over the years we have grown our facilities, capabilities and knowledgeable staff to anticipate the changing market and fulfill our clients' ever evolving needs. Our commitment to constantly improve has resulted in a winning team.
Our marketing professionals specialize in a variety of brand strategy and campaign management strengths. This allows Trojan to assemble the best team for our client's specific needs.
Our team consists of individuals from very diverse business backgrounds. Everyone brings their own expertise and skill sets to get the job done.
Trojan Press designed, printed and mailed a personalized direct mail piece and also designed, developed and launched a series of emails to prospective targets. The campaign was created to promote the first-ever Big Bass Blast Fishing Tournament, presented by Bass Pro Shops. At the event, Trojan Press managed and launched SMS communication to all tournament participants, providing them with tournament updates.
This multi-channel campaign assisted in yielding over 200 registered participants for this first-time event.
Trojan Press developed and implemented a campaign comprised of a two-step, email and form submission strategy for Rockhurst University's Annual Giving Department. This provided Rockhurst with valuable phone numbers needed to enhance their call center operations. Utilizing triggered data filtering, responders were then prompted to fill in missing variables in their donor record, thereby enhancing the value of Rockhurst's donor database.
BKV designed this pinwheel for their client, Aflac Insurance. The goal of the piece was to inform potential customers why Aflac would be their ideal insurance provider. "Spin the Duck", and the die-cut window reveals coverage benefits- what they are and why you need them. Trojan Press printed, die-cut and assembled the pinwheel making the concept a reality.
JMC designed a campaign for their client Subaru that Trojan Press then developed, launched and tracked. The series of emails and corresponding direct mail pieces, both containing personalized information about each contact, allowed users to view the trade-in-value of their current Subaru. This multi-channel approach helped to exceed response rate and revenue goals for the campaign resulting in measurable increases over previous campaigns.
Trojan Press produced, launched and mailed a PURL campaign for Citizens Bank & Trust. The multi-channel campaign consisted of a direct mail piece and email that directed thousands of customers to personalized microsites. The microsite filtered customers by their unique relationships with Citizens Bank & Trust and displayed relevant compliance information.
Kansas University created a direct mail package containing a die-cut airplane. Trojan Printed and die-cut the piece allowing the recipient to pop out the individual pieces of the plane. After assembly the recipient has a fully functional paper airplane. Flight-tested in house of course.
Trojan Press developed and implemented a digital registration form and corresponding multiple-location check-in application for Bass Pro Shops and NITRO Boats. These tools acquired lead contact information and tracked lead engagements with the brand, across multiple locations throughout the Bassmaster Classic Tournament and Expo Center. In addition, Trojan executed a series of before, during and after event touches to qualified leads via direct mail, email, and SMS.
Trojan Press printed the Henderson Engineers Corporate Report. The cover is the highlight of the piece with its semi-transparent velum paper. The velum allows the image of the Henderson staff inside the book to show through for a unique visual effect. The piece was first die-cut to allow for the velum underlay, which was then glued in place.
Trojan Press printed this Annual Report for Euronet using a perfect bound spine. On larger books, perfect binding is visually appealing, adds substance to the book and also allows for printing and identification on the spine. This also makes it easily found when lined on a shelf with many other books.
Trojan Press developed and manages a monthly loyalty email program. This program provides Tracker Marine Group’s customers with boating tips and information and special offers on various products and services. All activity is tracked and measured to ensure relevant content and constant improvement for future communications.
Trojan Press implemented a direct mail campaign for USC, LLC, linked to a personalized multi-page microsite. By tracking all activity on the microsite, automated lead updates were sent to USC’s sales representatives as leads met pre-determined levels of interaction. Utilizing this campaign, USC was able to capture valuable email addresses and real-time lead information, providing them greater opportunities to convert leads to sales.
Trojan Press developed an automated nurture marketing program for Tracker Marine Group and their five boat brands, consisting of automated email communication and direct mail marketing. Using multiple APIs, the program allows Trojan Press to match a daily lead file to a daily-updated new buyer database. Qualified leads are then sent down an automated and pre-determined path of communication, based off of segmentation criteria.
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